Makers Trail

Visit Southwest Michigan

After a decade of success, the Southwest Michigan Makers Trail brand was refreshed to inspire locals and visitors to explore the region’s craft wineries, breweries, cideries and distilleries. Earlier campaigns had built strong name recognition; the new creative spotlights the exceptional quality of the experiences at each Makers Trail stop. A crisp, modern logo and compelling photography and video capture the fun, inclusivity, relaxation and warm welcome that define the Makers Trail in every season.